The Finnish Sauna is a mobile sauna company that offers oudoor experiences

Sirly, as seen on Vanity Fair, Forbes Italia, and Financial Times, is a an entrepreneur who is not afraid to dream big. Sirly’s boutique hotel, Aurora Estate, won the Best New Boutique Hotel award in London in 2019. Her new restaurant, Elsa is aiming for the Michelin Star, making Sirly the first woman above the Arctic Circle to receive this prestigious price.

Sirly is known for her creative campaigns, authentic storytelling and quality - from ingredients to partnerships. Her portfolio includes clients such as Mutti Italia, Weber, and Miele. Her branded TV series with Mutti Italia was Finland’s most-watched cooking show on the streaming service Ruutu+, reaching over 3M people.

Sirly is boldly redefining Arctic Luxury. She believes that clean nature is true wealth and that luxury, at its heart, comes from working elegantly together with Mother Nature and using all that she provides.

Sirly's storyline is a tale of an alpha feminine who has no limits to her dreams. She gathers and hunts for food in the remote wilderness of Lapland and shares her passion and love with her guests, flying all over the world for this experience. She is part of nature and deeply reveres what nature gives her to cook with.

This is a story of the purest luxury and food, made with the highest standards, with deep respect and love for nature. Pure Arctic Luxury with Love.

This brand photoshoot with its creative direction inspired Sirly to step boldly into her vision not only as a Chef - but as a serial entrepreneur building her empire from the wilderness of Arctic Lapland.