Welcome to Balthén
Marketing for those who are ready to tell a new story.
YOUR VISION
DESERVES TO BE SEEN
Your vision on wellness is different from all the others. So why would you do marketing the way all the rest are doing?
Recent
Projects
Chef
Sirly Ylläsjärvi
The West Coast
Sauna
Summit
Sauna
/ING
Sirly Ylläsjärvi x
FinnGoods
Our Services
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Get content with deep roots that speaks to the future of wellness. Let your visuals set you aside and build a more balanced view of the world. And drive growth that moves business, people — and culture.
CONTENT CREATION; PHOTOS, VIDEOS, UGC
SOCIAL MEDIA ASSETS
CINEMATIC SHORTS (videos)
Book your shoot.
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Creating the product is only the first step; often the biggest challenge is finding the unique angle that sets you apart—and getting all the needed assets to use this story to drive sales.
Expand with clarity and soulful strategy.
GO-TO-MARKET; BRAND POSITIONING
STRATEGIC STORYELLING; SALES
CONTENT PRODUCTION
Contact now.
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Brand-building and marketing is strategic storytelling that drives sales.
Gain inspiration and market-tested tools for more impactful wellness marketing.
How to create brands that resonate?
What is the red line that makes you different? And how to bring it into visuals and words?
Why do some stand out on the market, and others get forgotten into the masses?
Book now and start your journey.
Balthén is a Marketing Studio that helps holistic health and wellness pioneers drive growth with strategic storytelling, brand development, and original visuals — and bring the future of wellness to life!
Meet the Founder
Linda Helistö (M.Sci.Econ., B.Soc.Sci.) brings market-tested growth startup best practices to modern wellness marketing and visual storytelling with soul.
Linda is a Finnish-born, Vancouver-based entrepreneur and marketing strategist with a deep love for modern sauna culture and global wellness trends.
With a background in IT startups, she has launched multiple products, managed product development projects for clients like Microsoft, and started and scaled sales internationally.
As the founder of Balthén, she has helped international wellness brands develop impactful marketing strategies, premium service concepts, and successful product launches. She has worked on social media with brands such as L’Oréal, HBO Max and Mehiläinen. As the co-founder of West Coast Sauna Summit, Linda has a bird's-eye view, especially of the North American Sauna market — and its potential.
Linda brings a unique blend of business acumen, brand-building expertise, project management and agile industry insights to position sauna, holistic wellness products and exclusive wellness experiences that resonate with modern consumers.
So that we can drive together a meaningful change towards whole-human wellness and more sustainable well-being.
Steps to take your marketing to the next level
Schedule a Call. We would love to learn more about you and your business — and find out how we could help to share your story.
Craft your Concept. Let’s collaborate on creative concepts and a communications strategy that will resonate with your target audience.
Define Your Media. Choose from impactful images, videos, or immersive experiences that capture your brand's essence.
Lean back and exhale. And let our team create the assets you need to stand out and move the wellness industry forward.
Images:
Olga Poppius / Chef Sirly Ylläsjärvi, Ses Tanques, Sauna/ING
Dave Gu / West Coast Sauna Summit
Mari Waegelein / Neuropsychologist Heli Isomäki
Linda Helistö / Healing Routes, FinnGoods
Videos:
Linda Helistö / Ses Tanques, Neuropsychologist Heli Isomäki
Nuuti Paananen / Sauna/ING
A LOVE STORY. When a holistic wellness growth strategist, ex-sales executive and agile product launch professional meets with an internationally recognized creative director and photographer: welcome to the story of Poppius & Balthén.
An innovative collaboration between two agencies for editorial storytelling and marketing production straight from the pages of your favourite fashion magazines.
With a unique blend of world-class artistry and razor-sharp strategy, Poppius & Balthén isn’t just another agency. We are your marketing partner in next-level storytelling.
With over 25+ years of experience in the advertising industry, shooting for the pages of Vogue, Vanity Fair, and Cosmopolitan, working in international startups, and building momentum in the North American Sauna culture, we combine heart-opening editorial visuals with international sales expertise.
Strategy, production and business with soul. Your partner in 360° marketing.