Welcome to Balthén
A Creative Studio for those who are ready to tell a new story.
A NEW VISION ON
WELLNESS
Lead the conversation. Leave a legacy. Holistic wellness marketing rooted in cultural relevance and body-mind-science.
Recent
Projects
Chef
Sirly Ylläsjärvi
The West Coast
Sauna
Summit
Sauna
/ING
Sirly Ylläsjärvi x
FinnGoods
Our Services
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For operators and vendors who want to expand with sauna and cultural relevance.
New sauna concepts; Campaigns for existing sauna spaces
Get content with deep roots that speaks to the future of wellness. Let your visuals set you aside and build a more balanced view of the world. And drive growth that moves business, people — and culture.
CONTENT CREATION; PHOTOS, VIDEOS, UGC
SOCIAL MEDIA ASSETS
CINEMATIC SHORTS (videos)
Book a consultation.
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For vendors, founders and operators with a whole-human, holistic approach to wellness who want to stand out and need a team for launch, strategic storytelling, or starting sales.
Creating the product is only the first step; often the biggest challenge is finding the unique angle that sets you apart—and getting all the needed assets to use this story to drive sales.
Expand with clarity and soulful strategy.
GO-TO-MARKET; BRAND POSITIONING
STRATEGIC STORYELLING; SALES
CONTENT PRODUCTION
Contact now.
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For hospitality operators who want to expand with wellness travel and sauna culture
How to Get People into the Sauna (and have them return) — Sauna Culture, Marketing and Hospitality
Brand Positioning and Strategic Storytelling
Book a Consultation.
Balthén is a Marketing Studio that helps holistic health and wellness pioneers drive growth with deep understanding on sauna culture, body-mind science and holistic wellness trends — and bring the future of whole-human well-being to life!
Marketing Rooted in Cultural Relevance and Timeless Elegance.
In a world where wellness is tied to everything from food and technology to hospitality, we don’t need more content.
You need a point of view, a vision that sets you apart.
With a deep understanding of sauna culture, body-mind science, traditions, rituals, and operations, we can create timeless relevance – and lead with a unique view on wellness, rooted in the DNA of YOU.
Lead the Conversation; Leave a Legacy
Meet the Founder
Linda Helistö (M.Sci.Econ., B.Soc.Sci.) brings market-tested growth startup best practices to modern wellness marketing and visual storytelling with soul.
Linda is a Finnish-born, Vancouver-based entrepreneur and marketing strategist with a deep love for modern sauna culture, body-mind science, and global wellness trends.
With a background in IT startups, she has launched multiple products from neuroscience-based services to B2B software, managed product development projects for clients like Microsoft, and started and scaled sales internationally.
As the founder of Balthén, she has helped international wellness brands and health and wellness professionals take their brands to the next level by developing impactful marketing strategies, premium service concepts, and successful product launches. As the co-founder of West Coast Sauna Summit, Linda has a bird's-eye view, especially of the North American Sauna market — and its potential.
Linda brings a unique blend of business acumen, brand-building expertise, deep body-mind-science knowledge and agile industry insights to position sauna, holistic wellness offerings and exclusive wellness experiences.
So that we can drive meaningful change toward whole-human wellness and more sustainable well-being, together.
Take your wellness marketing to the next level
Schedule a Call. We would love to learn more about you and your business — and find out how we could help to share your story and bring your vision to life.
Craft Your Concept. Creative concepts and a communications strategy that will resonate with your target audience.
Define Your Media. Choose from impactful images, videos, or immersive experiences that capture your brand's essence.
Lean back and exhale. And let our team create the assets and experiences you need to stand out and move the needle.
Images:
Olga Poppius / Chef Sirly Ylläsjärvi, Ses Tanques, Sauna/ING
Dave Gu / West Coast Sauna Summit
Mari Waegelein / Neuropsychologist Heli Isomäki
Linda Helistö / Healing Routes, FinnGoods
Videos:
Linda Helistö / Ses Tanques, Neuropsychologist Heli Isomäki
Nuuti Paananen / Sauna/ING
EDITORIAL STORYTELLING. A unique partnership between the Creative Director and Photographer Olga Poppius and Linda Helistö.
With a unique blend of world-class artistry and razor-sharp go-to-market and sales strategy, Poppius & Balthén bring together culture, art and editorial storytelling at its finest.
With over 25+ years of experience in the advertising industry, shooting for the pages of Vogue, Vanity Fair, and Cosmopolitan, working in international startups, and building momentum in the North American Sauna culture, Poppius and Balthén combine heart-opening editorial visuals with international sales expertise.